Edra is a creative company. Nowadays its flexible, innovative, revolutionary products are emblematic pieces which have become icons of contemporary design; items such as Tatlin by Cananzi and Semprini, Flap by Francesco Binfaré, the series of flower-shaped armchairs by Masanori Umeda, the Vermelha armchair and the Favela chair by Fernando & Humberto Campana. Edra has been the first to use colour in a broad and structural manner; using deep, bright shades. Without betraying its personality, Edra has shown itself to be capable either of experimenting with advanced technologies and of making use of traditional processes and hand manufacturing, which give a unique quality to many of its pieces. Edra tries out innovatory materials such as polypropylene and more basic ones such as cardboard and rope. Over the years, its flair for talent-scouting allows Edra to gather to its project some of the most interesting personalities of the new design, names such as Francesco Binfarè, Fernando and Humberto Campana, the Japanese Masanori Umeda, Alessandro Mendini, the Welsh Ross Lovegrove, Peter Traag, and of architecture, such as Zaha Hadid, Denton Corner.